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The dedicated Simplexity Partners team is made up of individuals from different backgrounds who use their experience in the financial and startup worlds to help businesses and innovators build great, scalable companies.

Our team's vast experience, in synergy with our existing portfolio companies, support businesses to attain

full potential and to reach a global audience or user base that have the potential to do great things. Our dedicated team is made up of seasoned investors who are looking to partner with hard-working, visionary entrepreneurs.

Interested in meeting us? Please get in touch to schedule an initial meeting.


Peter Settman

Founder & Chairman

Peter is the founder and CEO of Simplexity Partners and a serial entrepreneur and proven investor in early-stage businesses.

He founded and ran Baluba in 1989, which grew into the largest independent TV Production Company in the region before Settman sold it in 2009 to Nordic Entertainment Group. Peter stayed on as Creative Director, whilst also founding Simplexity Partners with a focus on active ownership in start-ups with talented and driven entrepreneurs.

In 2014 he started Brain Academy Inc. an industry leading production company for international scripted content with operations in Stockholm, London and Los Angeles.

In 2018 Peter was part of the founding team of American Song Contest Inc. which owns the license rights to the Eurovision format, bringing one the world’s largest TV shows to USA.

Peter is a Chairman or Board Member in several companies linked to Simplexity Partners driving business excellence across several sectors and continents.

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